Publication Plan

Title:

Positioning Statement:  For true indie fans.

Frequency of Publication: Monthly

Price: £3.00

Distribution: Newsagents, supermarkets, music shops, gigs.

Rationale: Top experts and fans' views, so it's for the fans yet ans can learn from expert views.


Style: Informal but opinionated via the reviews. Will use vocabulary thats very 'relevant' to indie music.

Images will be the dominant feature of layout.

Regular Content

• Reviews of gigs, albums.
• Fans opinions( fans write letters in)
• An iconic indie star write a column every month.
• Competitons where you win prizes to gigs etc.
• Tips on Upcoming gigs
• Different artists answering a weekly question.
• Pictures of gigs and artists.
• Editor's letter.
•       This month in musical pictures, e.g best gigs, best artists, etc.
•        Lists of Best albumn, single, bands to watch out for. A different themed list every month

Feature Content

• Interview with Ian Prowse(interviews with artist, a regular feature)       
• The history of Indie.
• How do artists of today handle it?
• Article about a particular venue, (e.g the O2 etc)
• Who to go see and  who to not go see.
• Best Band Tshirts. Good Websites to find them.
• Festival Updates. Rumours of whos playing festivals.
• Backstage access to bands tours.
•  Article on How to get your band noticed?
• Build up for certain artists comebacks.
• How to live the lifestyle of an Indie star.

House Style

Coverlines:  Arial black and arial.

Headlines: Century

Stand first: Century

Captions: Century, 10pt

Features First paragraph: , drop capital, 5 lines deep. Whole first paragraph in font bold.

News First Paragraph: Whole first paragraph in font bold

Body Text: times new Roman


Colour Scheme: Red, White and black.